Web1 ian. 2015 · The current article studies three clusters of multimodal metaphors and metonymies used as a vehicle to re-brand a new academic worldview, and defends the view that these carriers of thought are strong tools to build a new academic reality through changing current policies, practices, and mentalities. The article is structured as follows. WebSyntax; Advanced Search; New. All new items; Books; Journal articles; Manuscripts; Topics. All Categories; Metaphysics and Epistemology
Chapter 5. Interaction of multimodal metaphor and metonymy in …
Web19 ian. 2024 · Adopting Critical Multimodal Metaphor Scenario Analysis, this paper focuses on the disease metaphor scenario, one of the most recurring scenarios in political cartoons on this topic, and specifically emphasizes how the method of treatment , one of the structural elements in the scenario, is represented. Web20 apr. 2016 · This article offers the first large-scale study of a multimodal corpus of 210 advertisements. First, the reader is presented with a description of the corpus in terms of the distribution of conceptual operations (for the purposes of this work, metaphor and … blz code in banking
Analysis of Multimodal Metaphor and Metonymy in China-related …
http://scodis.com/for-students/glossary/multimodal-metaphor/ WebEMMA (Exploring Multimodal Metaphor and Metonymy in Advertising) is an interdisciplinary project which is using cognitive linguistic, linguistic, psychophysiological and marketing approaches to investigate how metaphor and metonymy are used in advertising. The findings of the initial project are now being applied in other research projects ... Web29 aug. 2024 · A few studies on multimodality mainly focus on the basic role of metonymy, lacking adequate attention to the representation of multimodal metaphor and … cleveland health group